Previous Experience

Built from
the brand side.

12+ years of in-house leadership across beauty, wellness, personal care, and ecommerce brands.

BabyBjörn logo
CJ logo
Suki logo
AVEBLANC logo
Baebody logo
18.21 Man Made logo
Sam's Beauty logo
Nügg logo
Baetea logo
Ikatehouse logo

Selected Impact

+435%
Growth in Affiliate GMV on TikTok Shop
8x
Return on Ad Spend
1M+
Organic impressions across all social media channels
#1
Amazon's #1 Eye Gel

Representative results across previous in-house leadership roles.

BabyBjörn brand experienceNügg event

Featured Experience

Experience that shaped AVANX.

More than a decade spent leading growth from inside some of the industry's most recognized consumer brands.

01

One of the world's most loved premium baby brands.

Led e-commerce across the North American market, driving digital growth for one of the world's most trusted baby brands.

Premium Baby
02

Home to Amazon's #1 Eye Gel.

Helped scale one of Amazon's best-selling skincare brands through e-commerce growth and digital strategy.

Skincare
03

Accelerated e-commerce growth while strengthening subscription retention and customer lifetime value.

Clean Beauty
04

Head of Brand for the leading online destination in the wig and beauty category, driving brand growth across e-commerce.

Beauty Retail
01
Premium Baby
One of the world's most loved premium baby brands.
Led e-commerce across the North American market, driving digital growth for one of the world's most trusted baby brands.
02
Skincare
Home to Amazon's #1 Eye Gel.
Helped scale one of Amazon's best-selling skincare brands through e-commerce growth and digital strategy.
03
Clean Beauty
Accelerated e-commerce growth while strengthening subscription retention and customer lifetime value.
04
Beauty Retail
Head of Brand for the leading online destination in the wig and beauty category, driving brand growth across e-commerce.