About AVANX
Built for Modern Commerce
AVANX (pronounced "Avan-X") is built for the next generation of commerce.
Where creators drive discovery, content builds trust, and commerce happens in real time. We help brands scale through TikTok Shop, Live Commerce, and Creator Commerce.
Global expertise. Commerce-driven execution.
We're not a traditional marketing agency.
We're a commerce growth partner, combining deep platform expertise, a 1,000+ creator network, and hands-on execution to help brands scale where modern consumers actually shop.
What We Believe
Commerce Has Changed. Most Brands Haven't Caught Up Yet.
The traditional path to purchase is gone.
Consumers discover through creators.
Trust is built through content. Purchases happen through commerce-enabled platforms.
The brands winning today connect discovery, engagement, and conversion into a single growth engine.
We believe creator-led commerce isn't a trend. It's the new infrastructure of growth.
Our Focus
Built for Beauty, Wellness & Consumer Brands
We primarily partner with beauty, skincare, haircare, wellness, and consumer brands looking to grow through TikTok Shop, Live Commerce, and Creator Commerce.
We have particular expertise supporting beauty and K-Beauty brands as they navigate creator commerce, TikTok Shop, and growth in the U.S. market.
TikTok Shop
Creator Commerce
Live Commerce
Affiliate Growth
E-commerce Growth
Our Mission
Turning Commerce Into A Growth Engine
To help brands build scalable commerce ecosystems that drive visibility, engagement, and revenue. From TikTok Shop and Live Commerce to creators, affiliates, and performance content, we help brands connect every stage of the customer journey into a system built for long-term growth.
Dear Brand Founder,
I've spent over a decade on the brand side. Not as an advisor. As the person accountable for the results.
As Head of E-commerce at BabyBjörn North America, I owned the full digital commerce operation for one of the world's most trusted consumer brands. Before that, I spent years scaling DTC brands across beauty, from skincare to makeup, learning what actually drives growth when you're accountable to the numbers, not just the strategy deck.
That experience gave me something most agencies don't have: I know what it looks like from the brand side. The pressure of hitting GMV targets. The gap between what an agency promises and what actually moves revenue. The frustration of working with partners who understand marketing but not commerce.
The shift I kept watching, and eventually couldn't ignore, was creator-led commerce. Especially in beauty and K-Beauty, where I saw brands with exceptional products struggling to crack the U.S. market through traditional channels, while creator-native brands were scaling faster with a fraction of the paid budget.
The playbook had changed. Most agencies hadn't.
I launched AVANX to close that gap, building the partner I wished had existed when I was on the brand side. A team that understands commerce operations as deeply as it understands creator ecosystems. That connects TikTok Shop, live commerce, and creator strategy into a single growth system, and executes it.
If you're building a brand in beauty, wellness, or consumer goods and you're ready to compete in the channels where modern consumers actually shop, let's talk.
Founder, AVANX
Brand Founder,
I've spent over a decade on the brand side. Not as an advisor. As the person accountable for the results.
As Head of E-commerce at BabyBjörn North America, I owned the full digital commerce operation for one of the world's most trusted consumer brands. Before that, I spent years scaling DTC brands across beauty, from skincare to makeup, learning what actually drives growth when you're accountable to the numbers, not just the strategy deck.
That experience gave me something most agencies don't have: I know what it looks like from the brand side. The pressure of hitting GMV targets. The gap between what an agency promises and what actually moves revenue. The frustration of working with partners who understand marketing but not commerce.
The shift I kept watching, and eventually couldn't ignore, was creator-led commerce. Especially in beauty and K-Beauty, where I saw brands with exceptional products struggling to crack the U.S. market through traditional channels, while creator-native brands were scaling faster with a fraction of the paid budget.
The playbook had changed. Most agencies hadn't.
I launched AVANX to close that gap, building the partner I wished had existed when I was on the brand side. A team that understands commerce operations as deeply as it understands creator ecosystems. That connects TikTok Shop, live commerce, and creator strategy into a single growth system, and executes it.
If you're building a brand in beauty, wellness, or consumer goods and you're ready to compete in the channels where modern consumers actually shop, let's talk.
Founder, AVANX
Services